Your privacy matters deeply to us. This Privacy Policy explains what personal information Serene Serenity collects when you visit our website or use our services, how we use that information, and what choices you have.
1. Information We Collect
We collect information you provide directly to us as well as information collected automatically when you use our website.
Information You Provide
- Booking information: Name, phone number, email address, preferred service, preferred date and time, and any health notes you share in the booking form.
- Health information: During the intake process, we may collect information about your health conditions, injuries, medications, or pregnancy status — only as needed to provide safe and appropriate massage therapy.
- Payment information: Payment details are processed by our secure third-party payment processor. We do not store your card number on our servers.
- Communications: Messages you send us by email, phone, or contact form.
Information Collected Automatically
- Usage data: Pages visited, time on site, browser type, device type, and referring URL.
- IP address: Used to understand general geographic location and for security purposes.
- Cookies: Small files stored on your device. See Section 4 for full details.
2. How We Use Your Information
We use the information we collect to:
- Schedule, confirm, and manage your appointments
- Provide safe, personalized therapeutic massage services
- Send appointment reminders and follow-up messages
- Respond to your inquiries and provide customer support
- Process payments and issue receipts
- Improve our website and service offerings
- Comply with applicable legal obligations
- Send promotional communications — only if you have opted in
3. Sharing of Information
Serene Serenity does not sell, rent, or trade your personal information to any third party. We may share your information only in the following limited circumstances:
- Service providers: Trusted vendors who help us operate (scheduling software, payment processors, email platforms). These providers are contractually required to protect your data.
- Legal requirements: If required by law, court order, or government request.
- Business transfers: In the event of a merger or acquisition, your information may be transferred as part of that transaction.
- With your consent: In any other circumstance, only with your explicit permission.
4. Cookies
Our website uses cookies to improve your browsing experience. We use essential cookies, analytics cookies, and preference cookies. You can control or delete cookies through your browser settings. For full details, see our Cookie Policy.
5. Data Security
We take reasonable technical and organizational measures to protect your personal information, including SSL encryption, access controls, secure storage of health intake forms, and regular review of our security practices. No method of electronic storage is 100% secure, and we cannot guarantee absolute security.
6. Data Retention
- Booking records: Retained for 3 years after your last appointment
- Health intake forms: Retained for 5 years as required by applicable health service regulations
- Payment records: Retained for 7 years for tax and accounting purposes
- Marketing opt-ins: Until you unsubscribe or request deletion
7. Your Rights
Depending on your location, you may have the following rights: access, correction, deletion, portability, opt-out of marketing, and objection to certain processing. To exercise any right, contact us at serene.serenitymassage@gmail.com. We will respond within 30 days.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies.
9. Children's Privacy
Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page will reflect the most recent revision. Continued use of our website after any changes constitutes your acceptance of the updated policy.
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